When it comes to demand generation, grabbing your customers attention is one of the important aspect but maintaining that attention is utmost necessary and a vital job.
You might be providing good quality services to your customers but the result generated is low.
Ever wondered, why so? May be because you might be targeting the wrong audiences.
Not to worry! You may be disappointed if you fail, because With different Geodemographic segmentations and diversifications it has become difficult to understand the needs of the consumers. Sometimes our efforts fail not because there is a fault in owe fail to provide a right product to our customers may be because of using wrong marketing or business strategies.
For example traditionally IBM, only used B2B medium to get customers through telemarketing and emails but were not producing great results. So they launched a program called “intelligent listening” within social media to engage with their customers & 75% of social media respondents said that they will be using new media platforms in the future as a part of their purchasing decision. This step further helped them understanding what their customers and audience want.
Selling a product doesn’t only mean to earn a hood revenue out of it, but most importantly we must stand on the prospect and fulfill the requirements of our customers through our products.