We the society and how it develops with

We are
living in an era where the globalization and connectivity of new technologies
in the business world and the everyday life of society are increasingly united,
in recent years have witnessed a tremendous transformation in the relationship
between business and society. Today we talk about corporate social
responsibility; “Edward Freeman initiated what is known as stakeholder
theory: if the shareholders own the company, there are also employees,
suppliers, consumers, customers and a community that has rights over the
company” (latercera.com, 2011). In this case, we
are analyzing how Telefonica interact with the society and how it develops with
responsibility social.

 

Telefónica
is a company that develops itself in the telecommunications sector having
presence in Europe and Latin America reaching to be in 21 countries (Telefonica, 2017), Telefónica is a
company that conforms to the demands of the present society offering the means
of communication between the people, supplying the high standards of technology
in a reliable way. The innovation has been for Telefónica a position for the
development of talent and entrepreneurship as the main key for the revolution
of the digital technology; therefore, the company has created a global program
designed to link entrepreneurs, startups, investors, public and private
entities around the globe, integrating support initiatives in innovation and
entrepreneurship. Its main objective is to guide innovation in the development
of viable projects through funding to such projects; for that reason, telephone
contributes to society not only providing telephony, television, and internet services but also making contributions to
entrepreneurs innovating for the development of new products, new areas of
operations as well as betting on open software as a key to the change process.

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There
are six spheres of power which “Economic power and political power are two dominant power but there are four spheres that include
social and cultural power, individual power, technological power, and
environment power” (Carrol & Buchholtz, 2014), during the study of the company Telefonica
in the sphere of power, it is possible to determine that in the sphere of
corporate power where they are affected is in the individual part because
Telefonica has presence in 23 countries the inequality of working conditions among these countries, positions, internal and
external workers; since in some countries there are work positions that are
developed by company personnel who obtain benefits from the organization that is granted by the headquarters in Spain and in other countries by government policy
the same job are developed by third persons who do not enjoy the benefits,
generating an anti-ethical gap in the social responsibility policies that Telefonica
has for its employees; in addition, another problem in the sphere of corporate
power presented to Telefonica is technological because of the digital divide
for full access to telecommunications services, since it directly impacts rural
areas excluding the inhabitants of those areas to the potential benefits
offered by the digital revolution, “Telefonica’s
objective is to increase investment in new projects and involve the public
administration to bridge the gap between populated and rural areas” (Telefonica, 2016).

 

According
to Organization for Economic Co-operation and Development in the year 2015, the use of the internet for Latin America
was 43% of households (Fernando, Poveda, & Grimblatt, 2016) and a population of
64 million people who still do not have access to mobile broadband (Telefonica, 2016).  For this reason, Telefonica has invested 343 million euros in universal service in seven
Latin American countries to provide telecommunications services to the rural
areas of those countries, so in my opinion Telefonica is managing to improve its
weakness it presents in the technological sphere by making economic
contributions to integrate rural communities with technology and meet its
objectives of bridging the digital divide, prioritizing in the technological
sphere power.