Type of advertising

From the survey I can tell that the price for calls and texts matters the more to teenagers than it does to people over 31. I know this because the survey shows that 47% of teenagers think that the cost is quite important. For people who are over 31, price of calls and texts do not matter as much to them. I know this because the percentage of people who think that it is very important is 31%, quite important is 33% and not very important, 35%. This is for people of both sexes and from all areas.

I think this is because teenagers do not have much money and they use their phones more, so they want to get the best deals on calls and texts. Adults over 30 do not worry as much about prices because they do not use their mobiles as much as teenagers, also most adults have more money than teenagers so they can afford not to get the cheapest deals. This bar chart shows that the price of calls and texts is more important to people between the ages of 14-18 than it is for people above the age of 31. The graph covers both males and females from all areas of the country.

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This graph shows how the cost of texts and calls matters to different people from different parts of the country. Most people from the North of England think that the price of their calls and texts matters more than the people from the south of England. 37% of people from the North think that price is very important compared to the 27% of people from the South. I think this is because people from the south of England have more disposable income. The jobs in the south are usually more skilled so people get paid more. This means that these people do not need to worry as much about the costs of calls and texts.

People from the North have less disposable income so they have less to spend on things like phones so they have to take care on how much they spend so they find it more important to get the best deals on the costs of calls and texts. This graph is to show how people of different genders think that the cost of calls and texts matters more to them. For 30% of females the cost is very important to them, compared to the 27% of males. I think this is because males care less about the cost of their phones as normally males use their phones less then females.

This means that females will care more about the cost and will want to get a better deal on the cost of calls and texts. The percentages change with the answers to the question, 42% of males compared to 41% of females think that the cost is quite important. This is contradicting what I have said in the first paragraph. This could mean that males and females think the same views on the price of calls and texts so it would be hard for T-mobile to change the prices on their phones depending on the gender of the customer.

All of the results between the sexes are so similar that I think the results are not accurate and I can not get much information from the results. Promotion Analysis This bar chart shows the affect that age has on people to where they most notice different types of advertising. I have analyzed the two different age ranges to see if age affects where people see different types of advertising. 14-30 year olds notice advertising more on the TV and Radio, and people over 31 notice advertising more on billboards and in newspapers and magazines.

This is what I expected because younger people tend to watch more TV and listen to more radio than people over 31. 72% of 14-30 year olds see adverts on TV and radio compared to 60% of people aged over 31. The people over the age of 31 buy more newspapers so they see more advertising in the newspapers rather then the TV. Also adults over the age of 31 see more billboards advertising mobile phones. This could be because adults over 31 may drive around more so this would mean that they would see more billboards.

This reason cannot be relied on because 30 year olds also drive. Billboards are usually found in cities so this could indicate that more people over the age of 31 work or live in or around cities. This would cause them to see more billboards. This bar chart shows the affect that gender has on people to where they most notice different types of advertising. Here you can see that males notice the most advertising on television. I think that this is because T-mobile sometimes sponsors sport teams. Males on the majority watch more sport on television.

This means that they see more of T-mobiles’ advertising here some people might say that females watch sport but for the majority of the time males tend to watch more sport on television. Females see more advertising in magazines and newspapers than males. They see 26% of advertising compared to 24% that males see. This may be because females buy more magazines than males. Product Analysis This graph shows how different functions on mobile phones are attractive to males and females when they are considering buying a new phone.

You can see that 46% of females think that texts are the most important function on their phone, compared to only 37% of males. This could be because females prefer to use their phones to text. This could be linked to, that more females have contract to pay for their phone. With contract you are usually awarded free texts so females have the opportunity to text people for free. This affects what function they prefer to have on their mobile. Games, internet and photos are the least important function on phones.

This is because they are relatively new to have on phones. Also people buy phones in order to communicate with each other. Males prefer these functions slightly more then females. This may be because they like to try new things and experiment more than females do. This means that they would rather buy a new phone with more gadgets and functions This bar chart shows the difference is between males and females when it comes to paying for mobile phone credit. It is clear that the preferred way of paying for credit is Pay as you go.

57% of males and 54% of females use pay as you go. I think that more males use pay as you go because they want simpler deals on their phones. With contract you are usually awarded free texts and minutes, this is more complicated and males may not want to bother with this type of payment. Men also may use their phone less so they would lose money if they used contract. Females may use contract more because they may use their phone more. This means that with contract they get a better deal as it is a fixed rate and they also get awarded free texts and calls.

This means that they are using their phone a lot more than they actually are paying for. Place Analysis This graph shows where people from different areas of England buy their mobile phones. People from different areas purchase their phones from different places. This is because in different areas people have different accessibility to places where they can buy the phone. This is shown on the graph because in the midlands and in the south people go to supermarkets and specialist shops, to buy their phones, more than they do in the north.

This is because in the south more people are engaged in the tertiary sector this means that more people live near or in towns and cities. It is in theses towns and cities where the supermarkets and specialist shops are situated. This means that it is easier for the people to go to the shops and purchase their phones. In the north, more people work in the primary and secondary sector. These people live further away from towns and cities so it takes longer for them to go to the towns. Also there are not as many towns or cities in the north as there are in the south and in the midlands.

This means that people do not want to travel for miles. This is why more people in the north use the internet to purchase their mobiles than in the south. Even though the internet is more popular in the north it is still only 9%. I think that less people use phones and the internet is because they cant see the product so do not know what they are buying. The most used place where people buy their phones is supermarkets and specialist shops. This is because here the phones are on show so the customers can see what they are buying.

Also if the go to a specialist shop they also get professional help so it is easier and simpler for the customer to get the right product. This graph is showing the difference age makes when it comes to the place were people by their mobile phones. I have compared different ages and where they buy their phones. I have compared 14-30 year olds and 31+ year olds. As you can see 39% of 14-30 year olds go to specialist shops to buy their phones compared to 36% of over 31 year olds. I believe there is this difference because they want to ensure that they get the best phone with the best accessories.

This could be because the people of that age still want the best money can buy and they will go to professionals to make sure they get the best. People over 31 do not want the best phones as much as younger people do. They may rather have a simpler phone so they do not go to the specialist shop because there only the newest and up to date phones are sold. There are only slight differences in the other places where people buy their mobile phones. This shows that age does not affect where people buy their phones.

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