Statics it. Statement I want to help people

Statics and E-commerce


Dilan Tollen 16357

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Lecturer: Annette






My topic of interest that I would possibly be turned
into a business is opening my own gym.

Selling fitness




So basically before I want to open the business, I
would like to do a quick survey around the area to see what people think and
what’s their opinion. I need to know about the location if its perfect and
convenient for people. I wanted to find out what’s type of training they like
to do is it more classes or free weight.

More questions like if they would like nutrition
advice and if they would like personal training sessions, and how many times
they would use the gym.

All these question I add in my survey for me to find
out what’s the best things I can do.




My proposal


The goal of
this business plan is to address relevant aspects of the fitness industry and
how my proposed fitness business will fit within it.


I want to
help people that are discourage and not motivated to achieve their goals. I
want to create and environment where people will feel comfortable and provide
everything what they need. Everyone should feels at home when they walked in
and have their free services.

Four main
points that will characterize and run the business: People, Service,
Partnerships, and Productivity.

·  People: Make a situation where people need to work out as opposed to need to.

·  Service: Customer service brings success to
the business. Good customer service make them come in again.

·  Partnerships: Always do the best for our
customer where all be are happy.

·  Productivity: Stay ahead and stay on point
and don’t give up.

goals and objectives

·  In the first year the business should be going

·  margins should be high by giving value and
reducing costs

·  keep a year to year ROI of 30 % within 4 years

·  Offer a variety of product to the members
(classes, personal training, equipment, etc.)



The people
that I will target and take the sample from would be, ages 30?55, upper middle
class, at a turning point in their health/fitness routine, within a 10 min travel
distance of the gym. They will be the one I can get more information from to
get the most out of it.


shows it costs about 10 times more to attract a new customer than it does to keep
an existing customer. The fitness industry is all against each other, and
members have lots  of options for
training. So what I did was to give out a survey with specific questions to get
customer satisfaction. For example like:

Is there classes that they would to have?

Are the child minders that we offer?

What would you like to see us improve?

What would be the best things you would say about
working out at you place at the moment?

I also placed
surveys, pens, and collection boxes in shower rooms and at the front desk in
the place where I work just to maximise the participation to get more ideas. I
Made sure that I encouraged and interact with the participation.




2(c) This was a few questions from my

I am
currently considering opening a new gym in Dublin, and I need some assistance
from you.

I would like to hear from you on your preferences and feedback
in a gym. Please take a moment to answer the following questions which will
help me to better understand your needs in a gym. Thank you!

Are you male or




What is your age?

16 to 25

26 to 35

36 to 50

50 to older


What is the name of
your gym/health club?



What membership do
you have?


Full access

Off peak



How many times a week
do you use the gym?







As a member, do you
feel your gym values you personally?




Why did you choose to
join this club?(select all that apply)


Range of equipment


Membership prices




Do you have a
personal trainer?




If you answered “No”
to question 9, what is the reason?

You don’t need one

They are too

They are not helpful

You are intimidated


10.   Do you use social media or video website (e.g. YouTube,
instagram) for workout guidance?




11.   Do you attend fitness classes in your gym?





12.   Would you attend a class by your gym in a different
location (e.g. Local Park, warehouse)?





3. These are the
data that I collected and presented on pic charts and bar charts.





my conclusion of
my survey to open my own business, I went out and talk to a lot more people out
that are in the fitness industry just to collect more information, and I found
out much more. So few of the things would be:


One of the
largest hardest entry for a gym is its equipment costs. The costs of machine
are substantial and will take up at least 50% of the start?up of the finance. But
 the costs can be devalued over time by
decreasing tax..


There are a
lot of competition within the gym and fitness industry. One of the gym would be
(flyfit open 24 hours) have a large presence but doesn’t provide a big range of
facilites. Mainly competition will come from private owned gyms or either gym
that have a few branches.


As people
are unemployed it persists in Ireland, the economy is slow to get back on track
from the recession. People who are employed have lowered their spending so that
they can use their money in hard situation. Even of the low economy spending on
gym memberships remains constant. The fitness Industry investigate and expect
the rate of growth in the fitness industry to increase as the economy will be
back on track again.


Location would
be the key factor when it comes to business but especially gym. For most gym
people doesn’t want to travel long distance to go to gym and they want
everything to be close to them (for example like work, grocery store, and
home).so one of the main thing for a gym to be successful is the location where
its based. If a bad location is chosen, the business will go down hill. so if
the place there a lot of movement or its close to town this might be a good
place because its based in the city where there will be more people going

Location Justification

If the gym
would be close to people where it makes it easier for their workplace or home
address where also makes it easy for them to drop their kids to school and
their shopping mall all close, people are more likely to join that gym because
its easier and less time are wasted.

Also if the
area is well known and people are well educated and well paid, more likely the
business will be successful aswell.

23% of the
population is considered overweight, and this is well below the average. This shows
an increased awareness in health and fitness that should grow more with more
services and facilities to facilitate for people. Also, the most type of job
now would be more  desk jobs so that
makes people to be less active. People who have an inactive job would be the
one who would be more interested in joining the gym and to make use of the
facilities and would care less about membership costs.


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