Statics industry and how my proposed fitness business

Statics and E-commerce Dilan Tollen 16357 BSC3 DORSET COLLEGE Lecturer: Annette   1A My topic of interest that I would possibly be turnedinto a business is opening my own gym.Selling fitness 1B So basically before I want to open the business, Iwould like to do a quick survey around the area to see what people think andwhat’s their opinion.

I need to know about the location if its perfect andconvenient for people. I wanted to find out what’s type of training they liketo do is it more classes or free weight. More questions like if they would like nutritionadvice and if they would like personal training sessions, and how many timesthey would use the gym.All these question I add in my survey for me to findout what’s the best things I can do.

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 1C My proposal The goal ofthis business plan is to address relevant aspects of the fitness industry andhow my proposed fitness business will fit within it. Statement I want tohelp people that are discourage and not motivated to achieve their goals. Iwant to create and environment where people will feel comfortable and provideeverything what they need. Everyone should feels at home when they walked inand have their free services. Four mainpoints that will characterize and run the business: People, Service,Partnerships, and Productivity. ·  People: Make a situation where people need to work out as opposed to need to.·  Service: Customer service brings success tothe business. Good customer service make them come in again.

·  Partnerships: Always do the best for ourcustomer where all be are happy. ·  Productivity: Stay ahead and stay on pointand don’t give up.Businessgoals and objectives ·  In the first year the business should be goingwell ·  margins should be high by giving value andreducing costs ·  keep a year to year ROI of 30 % within 4 years ·  Offer a variety of product to the members(classes, personal training, equipment, etc.)  2(a)The peoplethat I will target and take the sample from would be, ages 30?55, upper middleclass, at a turning point in their health/fitness routine, within a 10 min traveldistance of the gym. They will be the one I can get more information from toget the most out of it.2(b)Researchshows it costs about 10 times more to attract a new customer than it does to keepan existing customer. The fitness industry is all against each other, andmembers have lots  of options fortraining. So what I did was to give out a survey with specific questions to getcustomer satisfaction.

For example like:·             Is there classes that they would to have?·             Are the child minders that we offer?·             What would you like to see us improve?·             What would be the best things you would say aboutworking out at you place at the moment?I also placedsurveys, pens, and collection boxes in shower rooms and at the front desk inthe place where I work just to maximise the participation to get more ideas. IMade sure that I encouraged and interact with the participation.    2(c) This was a few questions from mysurvey.I amcurrently considering opening a new gym in Dublin, and I need some assistancefrom you.

I would like to hear from you on your preferences and feedbackin a gym. Please take a moment to answer the following questions which willhelp me to better understand your needs in a gym. Thank you!1.        Are you male orfemale?MaleFemale 2.        What is your age?16 to 2526 to 3536 to 5050 to older 3.        What is the name ofyour gym/health club?  4.        What membership doyou have?CorporateFull accessOff peakStudent 5.

        How many times a weekdo you use the gym?12345+ 6.        As a member, do youfeel your gym values you personally?Yes No 7.        Why did you choose tojoin this club?(select all that apply)LocationRange of equipmentPersonaltrainer/instructorMembership prices   8.        Do you have apersonal trainer?YesNo 9.        If you answered “No”to question 9, what is the reason?You don’t need oneThey are tooexpensiveThey are not helpfulYou are intimidated 10.

   Do you use social media or video website (e.g. YouTube,instagram) for workout guidance?Yes No 11.   Do you attend fitness classes in your gym?Yes NoSometimes 12.   Would you attend a class by your gym in a differentlocation (e.g. Local Park, warehouse)?YesNo  3. These are thedata that I collected and presented on pic charts and bar charts.

    my conclusion ofmy survey to open my own business, I went out and talk to a lot more people outthat are in the fitness industry just to collect more information, and I foundout much more. So few of the things would be:Equipment One of thelargest hardest entry for a gym is its equipment costs. The costs of machineare substantial and will take up at least 50% of the start?up of the finance. But the costs can be devalued over time bydecreasing tax.. Competition There are alot of competition within the gym and fitness industry. One of the gym would be(flyfit open 24 hours) have a large presence but doesn’t provide a big range offacilites.

Mainly competition will come from private owned gyms or either gymthat have a few branches.Economy As peopleare unemployed it persists in Ireland, the economy is slow to get back on trackfrom the recession. People who are employed have lowered their spending so thatthey can use their money in hard situation. Even of the low economy spending ongym memberships remains constant. The fitness Industry investigate and expectthe rate of growth in the fitness industry to increase as the economy will beback on track again.

Location Location wouldbe the key factor when it comes to business but especially gym. For most gympeople doesn’t want to travel long distance to go to gym and they wanteverything to be close to them (for example like work, grocery store, andhome).so one of the main thing for a gym to be successful is the location whereits based. If a bad location is chosen, the business will go down hill. so ifthe place there a lot of movement or its close to town this might be a goodplace because its based in the city where there will be more people goingaround. Location Justification If the gymwould be close to people where it makes it easier for their workplace or homeaddress where also makes it easy for them to drop their kids to school andtheir shopping mall all close, people are more likely to join that gym becauseits easier and less time are wasted.Also if thearea is well known and people are well educated and well paid, more likely thebusiness will be successful aswell.

23% of thepopulation is considered overweight, and this is well below the average. This showsan increased awareness in health and fitness that should grow more with moreservices and facilities to facilitate for people. Also, the most type of jobnow would be more  desk jobs so thatmakes people to be less active. People who have an inactive job would be theone who would be more interested in joining the gym and to make use of thefacilities and would care less about membership costs.

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