LetsWork Edmonton, Alberta. LetsWork Recruitment matches specifically skilled

LetsWork Recruitment

Business Plan

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January 16, 2018

John Tubig
Zlatka
Mujcin
Nantawan
Desautels

Non-Disclosure
and Confidentiality Agreement

The
undersigned (“Recipient”) hereby agrees that all financial and other
information (“Information”) that it has and will receive concerning
LetsWork Recruitment is confidential and will not be disclosed to any
individual or entity without prior written consent. The Information shall
remain the property of LetsWork Recruitment and shall be returned to LetsWork Recruitment
promptly at its request together with all copies made thereof. Recipient
acknowledges that no remedy of law may be adequate to compensate LetsWork
Recruitment for a violation of this Agreement and Recipient hereby agrees that
in addition to any legal or other rights that may be available in the event of
a breach hereunder, LetsWork Recruitment may seek equitable relief to enforce
this Agreement in any Court of competent jurisdiction.

 

_______________
________________________________
Date                            Signature
This is a
business plan and does not imply an offering of securities.

Contents
Executive
Summary. 3
Mission, Vision, and
Culture. 5
Company Description. 6
Opportunity Analysis
& Research. 7
Environmental Analysis. 7
SWOT analysis. 7
Competitive Analysis. 8
Marketing Strategy &
Plan. 9
Management &
Operations. 10
Research &
Development 11
Financial Analysis &
Projection. 11
Sources & Uses
of Capital 12
Cash Flow Projections. 12
Balance Sheet Projections. 14
Breakeven Analysis. 15
Exit Plan. 16
Appendices. 17
 

 

 

 

 

 

 

 

Executive
Summary

LetsWork
Recruitment began out of the desire to contribute to this community, just as
the community contribute to us over the years. We realize the need for a
personnel agency that fills a void left by other temporary and permanent
placement agency. LetsWork Recruitment staffing agency will be in Edmonton,
Alberta.

LetsWork
Recruitment matches specifically skilled workers with clients, saving business
time and money, while providing for its employees with honesty and honor. This
require a high level of communication, which means asking open-ended questions
and listening, not talking. Knowing the local market, LetsWork Recruitment can
really serve each client and employee, not just sell them our goods, and treat
each client and employees with the same care and with the same level of
communication. LetsWork Recruitment is quality service.

We are aware
that businesses these days require diverse and sophisticated approaches. Therefore,
we will position our staffing agency to offer a wide range of related
consulting services as requested by our clients.

LetsWork
Recruitment is a client-focused and result driven staffing agency that provides
broad-based experience at an affordable fee that won’t in any way put a hole in
the pocket of our clients. We will ensure that we work hard to provide the
required consulting services and staffing solutions needed by our clients to
accomplish their business goals and objectives. At LetsWork Recruitment, our
client’s best interest come first, and everything we do is guided by our values
and professional ethics.

We will
ensure that we hold ourselves accountable to the highest standards by meeting
our client’s needs precisely and completely. We will cultivate a working
environment that provides a human, sustainable approach to earning a living,
and living in our world, for our partners, employees and for our clients.

LetsWork
Recruitment will always demonstrate the commitment to sustainability, both
individually and as a firm, by actively participating in our communities and
integrating sustainable business practices wherever possible.

LetsWork
Recruitment is founded by Dr. John Tubig and his two sisters, Zlatka Mujcin and
Nantawan Desautels. The company will be managed by Dr. John Tubig; he graduated
from University of Alberta based in Edmonton (First Degree in Personnel
Management).

Aside from
his core area of strength, recruiting and trainings, Dr. Tubig has extensive
experience in a diverse range of business consulting, and his consulting
practice is concentrated in the areas of helping both big corporations and
start-ups position their business for growth, sustainability and
expansion. 

 

 

 

 

 

 

Managing
our growth

As a new company, LetsWork
Recruitment will be treated as a start-up in this business plan. In year 1,
Nantawan will be an Employment Specialist, and Zlatka will be Office staff
person. In response to this growth, LetsWork Recruitment will have a procedures
manual for in-house staff to assure that the information is clear and will
provide employees with regular training within the division to assure they understand
the details of the work they are doing daily. Year 2 projections include a
receptionist, another employee specialist, and a field representative. In year
3, LetsWork Recruitment will examine the feasibility of opening a branch office
in other areas.

The Market

LetsWork Recruitment will serve
clients with needs for select, specialized professionals rather than clerical
or light industrial workers (Computers specialists, Editors/Writers, Event
Planners, Graphic Artists, Interpreters/Translators, etc.).

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Mission,
Vision, and Culture 

   
 Mission Statement

LetsWork Recruitment mission is to
provide professional and trusted staffing and training consulting services that
assist businesses and non-profit organizations in operating sustainably. We
provide workable staffing and training solutions in combination with our own
business backgrounds and deliver valuable services in a timely and
cost-effective way.

Vision
Statement

LetsWork Recruitment vision is to
provide our clients with skilled staffing consulting and training solutions in
a timely and efficient manner. We strive to handle each client with
accountability and responsiveness, as if we will have recruited and train staff
for our own business.

We
focus our attention on the providing workable business solutions as it relates
to staffing for our clients so that our clients can focus their attention on
the success of their business. Our vision reflects our values: integrity,
service, excellence and teamwork.

Core Values
and Culture

·       People first: Not talent, personnel,
human resources, human capital, applicants, resumes, candidates, sends,
placements, hires, managers, clients, or customers. We work with people. We
recruit people.

·       Being social: We seek connections,
start conversations, build relationships, and take part in our community.

We
recognized that, for the sake of our existing team members, sustainability of
our service business, and delivery on our brand promise, we needed to
understand the traits and beliefs that defined a successful relationship. It
would have been easy enough to sit down for thirty minutes and scribble out a
list of aspirational, good-sounding “values,” but from our work with many
different employers,
we knew that approach seldom resulted in more than platitudes and slogans
disconnected
from the actual workplace experience.

 

 

 

 

 

 

 

 

 

 

 

Company Description

 

LetsWork Recruitment is a temporary
and permanent placement personnel agency working solely with skilled and
professional workers. LetsWork Recruitments differs from other temporary and
permanent placement agencies because of our skilled workers. The company
believes that the temporary industry pays only cursory attention to providing
businesses highly qualified workers for permanent and non-permanent positions.
LetsWork Recruitment has five divisions, targeting the following areas of
expertise:

·      
Computer Specialist

·      
Editors/Writers

·      
Event Planners

·      
Graphic Artists

·      
Interpreters/Translators.

LetsWork
Recruitment does not provide general clerical, light industrial, engineers,
accountants, nurses, or other medical technicians.

LetsWork
Recruitment does the following for each client:

·      
Recruiting (reference checking)

·      
Skills evaluation (preliminary interviewing)

·      
Screening.

LetsWork Recruitment conducts
regular evaluations: LetsWork Recruitment checks in with the supervisor and the
worker during the first week on the assignment. LetsWork Recruitment then
checks in as agreed with the client. LetsWork acts as an extension of the
client business’ human resource department assuring that there is open
communication between supervisor and employee and assisting with any
troubleshooting or problem solving that may be needed.

 

 

 

 

 

 

 

 

 

 

 

Opportunity
Analysis & Research

LetsWork Recruitment ‘s target market is both businesses and professional
workers. Phase one of the marketing plan will target the University of Alberta,
and the top 500 businesses in Edmonton through networking and cold calling.
Phase two will target small businesses with less than 10 employees because
smaller businesses may not have the in-house capability to locate, evaluate,
and hire potential professional contingent workers.

 

 

Environmental Analysis

SWOT analysis

Strengths
·       High rate of
employment
·       Fast
Service:
Often companies cannot recognize their hiring needs until it is too
late. 
·       Accuracy: The ability to
accurately find a candidate who has the necessary skills, as well a match
with the company culture.

Weaknesses
-Weak
initial cash flow.
-The
lack of brand equity, a function of a start-up organization.
-The
inability to scale rapidly.

Opportunities
·      
Participation in a growing industry.
·      
The ability to decrease fixed costs per sale
as business picks up.
 

Threats
·       A lack of immunity from an industry downturn.
·       The attractiveness of the industry has encouraged new entrants and
competition may increase as a result.

 

 

 

 

 

 

 

 

 

 

 

 

Competitive Analysis

Main
Competitors

Competitors to the LetsWork Recruitment fall
into four categories:

Segment Rivals:
Segment Rivals offer the exact same services as LetsWork Recruitment. While the
market is certainly large enough to sustain multiple segment rivals, LetsWork
Recruitment will attempt to ensure that its name is well known in all its
target markets.

Market Rivals:
There are many available Market Rivals who compete with the LetsWork
Recruitment while having slightly different business focuses. The LetsWork
Recruitment will attempt to compete with these companies by demonstrating its
focus on “personal services.”

Generic Rivals:
Generic Rivals represent alternative temporary staffing agency solutions.

Structural Rivals:
Structural Rivals are the forces inherent in the market through which the
company must operate.

 

Brand

Description

Pricing

Page Views / Unique User

Unique Users (mm)

Subscribers (mm)

Linked in

Social professional network
targeting both active and passive job seekers.

§  Linked in Recruiter: $ 8,200/ year/ seat
§  Talent Finder: $ 99.95/ month
§  Linked in Jobs: $ 1200/ year
§  Job Seeker: $19.95 – $ 49.95/ month

27.53

92.00

> 150.00

Monster

Traditional online job posting
site with presence in 55 countries for over a decade.

§  Power Resume Search: $ 13,000/ year
§  Standard Search Product: $ 10,000/ year
§  Career Ad Network: $135 – $ 250/ Job posting

N/A

46.00

Job posting: > 10
Resumes: > 150(2008)

Dice holdings, Inc

Provides niche site targeting
highly skilled employment.

§  Job posting Express: $ 495.00/ month
§  Resumes access Express: $ 995.00/ month

N/A

5.4

Job posting: ~0.13

 

 

 

 

 

 

Marketing Strategy & Plan

Products/Services

LetsWork Recruitment will provide
services to distinct populations. The company will serve business through
connecting them with the professional contingent work force. It will also serve
the worker by connecting them with businesses, at no charge, and provide
benefits not often provided by other employment agencies.

Pricing

LetsWork Recruitment is going to be
local company that cost less than consultant or agency, providing for both
project and long-term needs, and will have an easy pay and billing rate system
that covers employee payroll and worker’s compensation insurance.  

            Promotion

There are variety of reasons why business
may need LetsWork Recruitment
services:

·      
Spikes in work load

·      
Business expands into an
area that in-house expertise does not yet match

·      
Special event

·      
Pregnancy leave

·      
Business increases after
layoffs

·      
smaller business does not
yet have staff on-hand to complete extra projects

The
trend toward businesses cutting back on employees and their benefits due to
high cist creates the demand for LetsWork Recruitment services.
Just consider the time, energy and resources an employer may spend trying to
employ a person for a 20-hour task.

 

Place

LetsWork Recruitment
will approach businesses primarily through networking and cold calls. Our
intention is to utilize an agency for more coverage as soon as possible.
LetsWork is going to use its own website and other marketing materials that describes
what services we will provide and explain how simple it will be to work with
us. LetsWork
Recruitment will advertise in local papers and trade
magazines when necessary, but most often will use the University of Alberta, NAIT,
CDI College. Community college and university campuses, and the networking
groups to search out the right employee.

 

 

 

 

 

Management
& Operations

LetsWork
Recruitment is completely service minded, customizing personnel packages and
offering the most it can to both employers and employees. Because we serve two
distinct groups of people, both businesses and employees will be considered
equally important to LetsWork. The company consists
of five divisions, targeting the following types of workers and needs in
businesses:

 Computer Division

·      
Computer Application Specialists

·      
Computer Hardware Specialists

·      
Computer Programmers

·      
Network Administrators

·      
Web Specialists

Editor/Writers

·      
Multi-lingual

·      
PR/Marketing

·      
Technical

Event Planners

·      
Fundraisers

·      
Large and Small

Graphic Artists

·      
Design

·      
Production

·      
Web

Language Interpreters and Translators

·      
Multiple Languages

·      
Person-to-Person

·      
Written

Within these
categories, we originally set up a system of single sheets on card stock and
filed them in binders. Since then, an electronic database has been created by
one of our professionals. With the push of a button, LetsWork Recruitment can
search for a client or an employee needed.

Businesses and
employees will be able to communicate with LetsWork Recruitment via both new
technological and traditional methods. Our Web page provides information about
LetsWork including what professional fields we serve, what clients we are
working with, and what services we offer. A second-generation Web page will
provide information about employees for businesses through a password-protected
area. LetsWork Recruitment forwards candidates’ resumes and other information
through a variety of methods: phone, fax, personal visit, mail, and the Web
page.

 

Research & Development

Primary researches:
interview with the Express Service manager Peter W. Express service work mostly
with industrial companies, finding employees for them.

Secondary researches:
online thru Google, and various web sites of similar businesses like Hire
Success Staffing, JRM Staffing, Drake International, and Employment Agencies
Job Banks.

Physical
Location

Our intention is to open office in
Edmonton in the future (part of our planning in third year), but for now, our
business will depend on network (online business). 

 

Financial Analysis & Projection

 

Sources & Uses of Capital

We started our company with $50,000 of capital, Invested by Dr. Tubig
($30,000), Zlatka ($10,000), and Nantawan ($10,000), with partnership
percentage of 60/20/20 respectively.

Funding
Source

Equity

Debt

Gift

Dr. John Tubig

$30,000

$0

$0

 Zlatka

$10,000

$0

$0

Nantawan

$10,000

$0

$0

NET
START UP

$50,000

$0

$0

 

 

 

 

 

 

 

 

 

 

START-UP EXPENSE

BUSINESS START YEAR

2018

 

OFFICE SUPPLY/PAPER/FAX PAPER/PRINTER INKS

$473.00

 

MARKETING/WEB/BUSINESS CARDS/BROCHURES/ADS

$300.00

 

OFFICE DECORATION

$150.00

 

EQUIPMENT/POS/HARDWARE/SOFTWARE/PHONES/DESK

$3,580.00

 

OTHERS-LEGAL (PERMITS/TRADEMARKS/INSURANCE)

$270.00

 

RENT/SECURITY DEPOSIT

$1,500.00

 

TOTAL START-UP EXPENSES

$6,273.00

 

CASH BALANCE ON STARTING DATE

$44,387.00

 

CURRENT ASSETS

$44,387.00

 

FUNDING & INVENSTOR

 

 

INVENSTOR 1

$30,000.00

 

INVENSTOR 2

$10,000.00

 

INVENSTOR 3

$10,000.00

 

TOTAL EQUITY INVESTMENT

$$50,000.00.00

 

LOSS AT START UP

$6,273.00

 

TOTAL CAPITAL

$43727.00

 

 

Income Statement for the first month

Revenue

8000

Variable costs

Wage costs

3400

Supplies costs

120

Total Var. Costs

3520

Gross Income

4480

Fixed Operating costs

Utilities

250

Salary

2000

Advertising

150

Insurance

200

Interest

0

Rent

1000

Depreciation

0

Others

0

Total Fixed Costs

3600

Profit

880

Taxes (25%)

220

Net Income

 

660

 

 

Owner Equity Statement

Capital

50000

Net Profit

660

Total OE

50660

 

 

Balance Sheet

Assets

Liabilities + OE

Cash
44387

Liabilities
0

Capital Equipment
6273

Total OE
50660

 
50660

 
50660