Education can help ensure that ordinances and policies

Education is important section of pedestrian program. This section inform, and motivate people for using dynamic transportation. Well-built safety campaigns must be built up by well-made roads and law implementation to reinforce safety. Encouragement programs can be comprehensive in seeking to create good habits or change unhealthy or dangerous habits.Education programs can communicate the benefits of walking, as well as the rights and responsibilities of pedestrians and motorists, to school children, residents, and visitors. Walkable communities can be cultivated by educating all roadway users to interact safely.For Example: In Denver, CO, the Mayor, joined by transportation, safety, and school officials, launched a citywide public safety awareness campaign, “Heads Up,” works to create a culture that embraces multi-modal transportation by encouraging every person in the city to take responsibility for their actions while walking, biking, or driving in Denver.Ongoing education for professional staff underscores the priority a community places upon the importance of walking, walkability, and pedestrian safety. By educating public officials communities can help ensure that ordinances and policies that support walking are actually implemented.For Example: Columbia, SC, hosted an Innovative Design Training for city staff and other interested professionals. The all-day event presented national trends in innovative bicycle and pedestrian design – including emerging treatments and national best practices.There are all kinds of media channels available, but the most effective campaigns may use a combination of paid, earned, and social media to disseminate the message to a wide audience, bolster its credibility, and reinforce positive behaviors via peer networks. There are advantages and disadvantages to each channel.Paid media: Examples: Print, television, web, and radio ads, PSAs, billboards, bus wraps.Paid media can reach a wide audience and can be targeted to achieve the highest impact. For example, you might identify transit riders as a group of people who would be more receptive to messages about walking or biking compared to people who drive, and reach them with ads on buses, trains, and transit stops. Earned media: Examples: News stories or op-eds.A news story about the benefits of walking or an op-ed written by a credible person in favor of walkable communities lends legitimacy to the message.Social media: Examples: Videos, infographics, memes, or messages designed to be shared via YouTube, Facebook, Twitter, or other social networks. Cost-effective way to share messages, resources, and information.Many media campaigns for walking, biking, and active communities fall into one of three categories. The same messaging guidelines outlined above apply to each category, but the message is refined based on the goal of the campaign. In this section, we highlight successful examples of campaigns in each category. Rally Support: Build community support for an initiative, a new policy, or a general concept, such as Safe Routes to School, Complete Streets, or walkable communities. Change Behaviour: Convince people to walk, bike, or take transit instead of drive. The campaign might aim to increase participation in a specific event, like Bike to Work Day or Walk to School Day, or to change behaviour on a larger scale, such as encouraging more short trips in the community to be taken by foot or bike. Safety Campaign: Explain the risks of unsafe behaviours like distracted driving or ignoring traffic signs, and encourage everyone to be attentive and respectful on the road.

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