ERP and other systems are used to control the departments
and operations of the business. Today, whether the business is small or big,
the digital presence is necessary for every business to create awareness about
the business and to allow the customers to interact with the business. And for
that purpose, other than ERP and other systems, the most important system to be
deployed is “CMS”.
The content management system known as CMS in short term is
basically a software application just like ERP and other systems that is used
to create, edit and manage the digital content. CMS is basically used for two
purposes: enterprise content management known as ECM in short and the web
content management known as WCM in short. The basic function of an ECM is to
promote the partnership in the workplace by combining document management and
the digital management of assets and providing customers with the access to the
digital assets of the company. A WCM in the same way promotes the partnered authoring
for websites. ECM software often includes a publishing functionality of WCM,
but ECM webpages usually remain before the firewall of the company.
Both ECM and WCM have two parts: a content management
application known as CMA in short and a content delivery application known as CDA
in short. The content management application is also a graphical user interface
known as GUI in short, that allows the people using it to control the creation,
editing and removal of some content from a website without requiring knowing anything
about HTML. The content delivery application provides the services at the
back-end which support management and deliverance of the web content once it
has been created in the content management application.
When somebody talks about Enterprise Content Management
System known as ECM in short, they may be talking about a CMS application with
a reasonable track record made to support the requirements of a large scale
company or a large scale CMS in order. The main task of a CMS related to a web
is to provide the room for multiple users with different permissions or levels
of administration and security to manage a website or a part of the content.
For instance, website can be taken which has Blogs, Articles,
and Press Releases etc. and assign each part of a section to the users to
create, modify or edit and archive. A CMS is a software application that
promotes making, editing, modifying, organizing and publishing the content. There
are numerous tasks that can be done through a CMS in order to have a viable
presence on the digital media.
attributes of CMS
Attributes can vary according to the different offerings of
CMS, but the main functions are mostly considered to be categorization, find
and retrieval, format operations and publishing.
Intuitive categorization, find and retrieval features
categorize all data for easy access through functions of search and allow the
users to find by attributes such as date of publish and through keywords or name
of the author.
The CMS includes easy administration that is all the tasks
that needs to be managed can be managed easily at the main page of the CMS.
Publishing tools allow the users to publish and manage their content
immediately. The website can be integrated with other social media networks
through the CMS that is link to company’s Facebook or twitter page can be
attached on website. And the most important feature that is provided by the CMS
is the analytics that shows from where the people are coming to the web of the
company and that makes the company learn about their potential customers.
A content management system can also be vibrant for
one-to-one marketing. One-to-one marketing is the ability of a website to modify
the content and promoting to a user’s attributes using data given by the user.
That can be better understood as if the user visits Google and searches for jeans;
the advertising banners would show the businesses that sell jeans instead of
businesses that sell mobile phones.
The following are some other popular attributes of CMS:
URLs are search engine optimization friendly
Online help and discussion areas
Systems that provide group based permissions
File managers are integrated
Easy wizard-based install and updating
Admin panel is available in multiple languages
Templates that can be customized
Content options with unlimited depth and size is
Minimal requirements of the server
Audit logs are integrated
There is a huge list of CMS offerings available for the use
of personal and enterprise related. The following are a few of the examples of
CMS software providers:
It is a CMS owned by Microsoft which is
used to create the content. It is one of the basic systems with some broad
It is a CMS used mainly for web content
management of educational institutes. It also provides digital marketing
support with the web content management.
It is mainly used by enterprises for
sharing the documents and files on the web. It is made especially for the
4. Word Press
It is the most popular CMS in the world and
is used to create, identify, explore and modify the digital presence. It can be
used by any individual or company to manage the content digitally.
5. Oracle Web Center
It is a complete enterprise content
management system that is the most cost effective and viable for the
enterprises provided by the Oracle. It provides an organization a complete
house for creating, editing and checking the content management of the company.
It is a CMS used for mainly small sites
that are owned by individuals or small businesses. It allows its users to
create the digital content.
It is a simple and very easy to use in
terms of CMS. It is also widely used by small businesses.
It is a free and easy to use content
management system to create web presence. It is very user friendly as well.
Other than the mentioned above CMS, there are many other CMS
as well. But the above mentioned CMS are the most notable ones. They are widely
used by the businesses from all over the world to interact with their customers
and are helping the businesses to grow.