Chapter Social Media influences the new generation nowadays.

3 : Research Methodology


Introduction :

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Research method is a process that considered very
important to find the purpose of the subject. It helps to gather information,
findings and documents that are useful for the study. Research is best for a
topic or subject that is already known, but it goes deeper about the subject.
It also served as a guide to solve and answers the research objectives. The
research methodology is preferred to be structure in order to facilitate the work.
The research process is presented as follows:


Identification of the problem

The subject of dissertation aimed to learn the impact
of Facebook on education in the capital of Madagascar, which is Antananarivo.
It analyzes the exam results as well as the success rate of baccalaureate. The
use social media, particularly Facebook become prominent to young people. Therefore,
the effects of using social networking provokes changes that can be significant
to student hence the reason for the drop-in baccalaureate success rate. Understanding
why young people in the capital are influenced by Facebook is important. And also,
how they use this kind of social media as well as their center of interest.

Research Objectives

Brainstorming helps to identify the research
objectives and to develop the issues of topic. To find a good technical way to
process the research, formulating questions are crucial for the research
objectives. The objectives must focus on the target audience, and some other
patterns which are the key words of the study.

state baccalaureate exam results at secondary level over the last five years

represent the side effects on the education of using a lot social media at
secondary school.

analyse the importance of using Facebook in a good way for students.

evaluate and analyze the use of social media and some theories which concerns
social media.

explore that studying media literacy makes students aware of what and how they
use Facebook ethically and consciously in order not to affect their education.

demonstrate how Social Media influences the new generation nowadays.


Literature Review

Literature Review is one step in which presents all
about the research and documents gathered about the subject. The goal is to get
more understanding of the problem in critical way. Indeed, it contains
evaluation of the research and all about the literature on the topic. The
literature review is the theoretical study of the topic likewise the academic
literature like book reviews, academic documents concerning the subject of the

Research Design

By definition, research design is described as the
design that portrays the way that data is collected and analysed, according to
Parahoo (1997). It is represented as a framework guiding to find analysis on
the subject. The research design will focus on the research methods applied in
the data collection.

Quantitative and Qualitative Research methods

These two methods are an effective path to contribute
in understanding the problems caused by Facebook on education at secondary
level. Both of them are used in research methods for having efficient results.
Quantitative research methods are defined as a statistical, or mathematical
techniques representing the study of the phenomena (after the Sage encyclopedia
of Research methods, Lisa M. 2008), therefore, the interpretation of the
phenomena is presented in numbers. It can also be demonstrated in statistics.
While, Qualitative research methods collect in-depth in finding the
comprehension of human opinion and comportment. It is a subjective way to
outline the problems by questioning people. Thus, it contains various cases depending
on the point of view of each person. It does not provide neither numerical data
nor statistics tests. Quantitative and qualitative methods are chosen and both
necessary to conduct research methods. Below, there is a given comparison of
quantitative and qualitative research methods from Patton (1990) and Chisnall
(2001) point of view.

3.1 Comparison of quantitative and qualitative methods

Quantitative methods

Qualitative methods







probabilistic simple

Give purpose, understanding




No statistics,
case studies

Specific question


How many? How

What? Why?



Survey Research Method

Survey Research Method is one way to manage data
collection from people. It can be presented as an interview to general public,
including discussion that explains likely their perspective idea of the topic
given. It aims to collet information as much as possible to fulfill research
method. The survey method on this subject of dissertation directs to understand
how young people think about the effects of Facebook on exam results. Survey
helps to seeing the real facts happening in society. The public that are going
to answer the several questions are going to provide responses which conduct us
to finding and analysis. Hence, survey requires interaction with the public and
more times as a given questionnaire must be managed during the interview.

The content of questionnaire is formed by some
questions that should be answered in two ways: Firstly, open-ended questions
where the participants answer with its own response, based on their opinion of
the subject. Secondly, they are also disposed to have multiple choice where
they can give 1 or more answers, this consists of analysing the statistic study
of the phenomena.

Participant observation

People who participated on the survey are young people
as the study concerns about teenagers. Participants include Facebook users,
particularly Malagasy people because the subject deals with Madagascar citizen.
The participant observation aims to understand the diversity of people who
accepts to be engaged to answers questions. As each individual can have his
respective values, believes, and way of thinking, stated Ashley Crossman on the
site ThoughtCo.

Sampling Design

According to Stat Trek dictionary, sampling design is
the process in which some elements of populations are included in sample.

Data Collection

Data collection refers to collecting all information
available from many sources to deal with the purpose of the topic, to find and
evaluate some hypothesis. In fact, the data is classified as primary and secondary.

Primary data is gathered by the researcher after the
results of questionnaires that he conducted, after his technical observations
of facts, due to some interviews and from archives which contains data. While,
Secondary data refers to primary data collected and reported in journals,
books, magazines, blogs.

Data Analysis

While interpreting the accumulated data, the
qualitative and quantitative research methods were used in order to manage the
effectiveness of the study and to relate each finding from the relevant
sources. The analysis of findings was shown in Excel Spreadsheet to classify the
characters and the variables.

Preparation of final report

After the long process of research methodology, the
report was written. Harvard referencing was used as required, and data has been
interpreted in order to release a great conclusion of the research objectives.

Limitation of survey

Some people did not accept to participate in answering
the question, this has limited the number of the person who has answered the
questions. They declared not having time to respond it. Some other participants
did not finish the questionnaire because there were a lot of questions to be

In addition,  




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