This report is on case analysis of Siemens that deal with motivation within a creative environment. This paper will analyze how Siemens motivates its employees within a creative environment using the SWOT analysis. Siemens, an engineering company, produces an endless variety of products and services that are used by many people on a day to day basis. Some of the products that are manufactured by siemens include traffic lights, wind generators, gas turbines and domestic devices such as fridges and kettles among many others. Siemens also give services such the maintenance and support of BBC’s website.
Siemens also generates approximately 40% of the wind energy used in the UK. The company also employs more that four hundred thousand people globally (The Times 100, 2009).
This report analyzes how Siemens motivates its employees within a creative environment. SWOT analysis tool will help in identifying the internal factors such as strengths and weaknesses. The tool will analyze the external factors such as the opportunities of threats. This will help siemens to plan and focus on the key issues in the company (Marketing teacher, 2009). By knowing how to apply the SWOT analysis, Siemens will be competitive to its competitors (Zahorsky, 2009).
Siemens has a lot of strengths in the business environment through the motivation of its employees within a creative environment. Many people survive by using many of the products and service produced by siemens. Different types of customers also benefit by the use of the siemens products and service since there are different types of products that are produced by siemens. This is because siemens produces a range of products from domestic appliances to medical appliances. By operating in many countries globally, siemens has helped in the contribution of building the economy through employment opportunities. Since most of siemens products are produced through innovation other than invention, the production costs of the company has been reduced due to improvement of the already existing products than creation of a new invention (The Times 100, 2009).
Working at siemens allows engineers to use their creativity, skills, ideas, passion and energy to improve the already existing products. Siemens has also provided opportunities to young people to enter the engineering world despite their level of education and thereafter improving their skills and experiences. This helps in giving opportunity to people of different level that are rejected in other companies. Siemens also trains and provides educational opportunities to their employees therefore improving people’s standards. Siemens also provide a creative working environment that helps in motivating its employees. By being imaginative and influencing owns work the employees at siemens are motivated therefore improving the performance at the company (The Times 100, 2009). Motivation increases work energy and reduces the number of absentees since people belong and take pride in their work. Siemens has created a working environment that encourages people to be more involved in working since they suggest, implement and offer improvements.
Employees at siemens work with enthusiasm therefore improving their performance and increasing their job satisfaction. Another way in which employees at siemens are motivated is through the fulfillment of the higher order needs such as self esteem and self actualization. Siemens as also managed in changing its programmes through the involvement of the employees and creation of issues awareness.
The engineers at siemens have been able to work at the best due to the motivators that have been provided by the company (The Times 100, 2009). Siemens has a control of observing the employees has they perform their duties. This can be a weakness to the company since that alone cannot be a form of control. This can be solved by working with the employees to increase their enthusiasm.
Since siemens only employees about 500 thousand people globally, the company should seek in expanding its markets to increase their production while building the economy through employments. Siemens has also the opportunity of collecting creative ideas from young people at all levels therefore increasing trust and respect from the community by giving opportunity to all levels of people without discrimination. Through improving the motivation techniques in the company, the company is able to improve its performance. To avoid having any unmotivated employees in the company, the company should investigate and improve their motivational skills from feedbacks (The Times 100, 2009).
Siemens offer training and opportunities for people at all level to go for further studies. Since, the employees can move into other departments other than engineering, they might take the advantage to resign after the training and education opportunities. The issues at siemens can be applied in starting a small scale business. In starting a creative business such as creation of artistic products such as birthday cards, wall hangings and other decorative products, a person needs to identify the strength and weaknesses of that business so as to know how to operate the business. By identifying the opportunities and threats, the business will be competitive among its competitors.
The employees at the creative business should be motivated to apply their artistic skills in order to produce innovated products. Employees can also be trained and educated on producing the best artistic products to be competitive (Zahorsky, 2009).
Motivation helps people to bring out the best in a working place. When people are allowed to work at their own creativity, they tend to be more involved in their work therefore experiencing job satisfaction.
In starting a small business such as creative business for artistic products such as birthday cards, wall hangings, a person needs to identify the strength and weaknesses of that business so as to know what to do in the business and by identifying the opportunities and threats, the business will be competitive among its competitors. The employees at the creative business should be motivated to apply their artistic skills in order to produce innovated products. Employees can also be trained and educated on producing the best artistic products to be competitive (Zahorsky, 2009).
Marketing teacher ltd. (2009). SWOT Analysis: Lesson. Retrieved 9 Dec, 2009, fromhttp://www.
marketingteacher.com/Lessons/lesson_swot.htm The Times Newspaper Limited. (2009). Siemens: Motivation within a creative environment. MBA Publishing Ltd.
Retrieved 9 Dec, 2009, fromhttp://www.thetimes100.co.uk/case-study–motivation-within-creative-environment–89-376-1.php Zahorsky, D. (2009). A Business Owner’s Secret Weapon: SWOT Analysis.
SWOT Analysis for Small Business. Retrieved 9 Dec, 2009, fromhttp://sbinformation.about.com/cs/bestpractices/a/swot.htm