Strengths of the business plan

·        
Products of
high quality

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·        
Ray and
Barbara cumulatively have experience of 65 years in retail industry

·        
Focuses
on less targeted group in the industry

·        
Use of catalogs to inform customers on
Blue spa benefits

Weaknesses of the business plan

·        
Only targets educated
women

·        
Blue spa is yet to
establish her name

·        
Faces stiff competition
in the specific brands

Analysis

·        
Production and implementation
plans

·        
Market and market
forecasts

·        
Cosmetic industry

2.3 CHALLENCES FACED AND REMEDIES

·        
Difficulties in regurgitating technical information
presented in the plans

·        
Long business plans with more useful
information to understand

·        
Difficulties in paraphrasing some
technical statements

2.4 LESSONS LEARNT ABOUT BUSINESS PLANNING

·        
Should be specific and achievable

·        
Should get people committed and bring all parties on board

·        
Be informative and suit the need of the business

·        
Is dynamic and updated from time to time as the need arises

2.5 DEMOSTRATED COMPETENCIES

·        
Clear writing with cohesion and flow

·        
Effective communication and presentation
of information

·        
Critical analysis and evaluation of sources

·        
Credible research

·        
Able to research technical topics

2.6 RECOMMENDATIONS

·        
Focus on all women to widen prospects in
the cosmetic business plan

·        
Strengthen the business plan by factoring
in customer feedbacks

·        
Not to compromise quality for the sake
of fetching low prices

2.7 CONCLUSION

Closing statements on
the business plans and the entire business planning exercise.

x

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